The limitless vista created in imagination far surpasses anything one can see more clearly". Although few autumn leaves may be visible through the mist, the view is alluring. "When looking at autumn mountains through mist, the view may be indistinct yet have great depth. There are many ways of explaining the intricate feeling or emotion that is Yugen, but the one we love the most is by the 13th century author Kamo no Chomei (in An Account of My Hut, 1212): It's the awareness of the universe that triggers feelings too deep and mysterious for words. It's a Japanese concept, used to express the overwhelming feeling of admiration for the beauty of the natural world. The word 'Yugen' embodies our world view. Leading up to this point, Peter joined the crew, and together with the rest of the motivated team, Yugen continues its journey forward towards a more sustainable and healthy future. In 2019, after a profound R&D collaboration with the University of Ghent, Yugen is able to scale production while maintaining its dedication to quality and authenticity. The many happenings, revolving around Art, Music and Planet Earth, and meaningful connections that arose from it, gave them both the insights and the energy to keep working hard on a daily basis to establish the YUGEN brand.
In the unique location of the brewery, they experiment with new flavours, organize events, create interactions between people and culture, while expanding the love for kombucha. a tasting bar! In September of 2017, they officially launched YUGEN, with a bang! In the summer of 2017, they found their current spot in Ghent where they installed bigger brewing tanks, fridges, tons of other equipment, and. The response to their kombucha was so positive that Yannick and Chris decided to quit their former jobs and dive head first into this exciting new adventure. Every Sunday they organized tastings and sold every bottle they could fit in their tiny fridge. At that time, Chris joined Yannick and together they brewed tea, juiced fruit and filled bottles by hand. Shortly after arriving back in Belgium in 2016, a tiny pop-up container was transformed into the first herbal kombucha brewery.
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